Kait Zwagerman Tyler | Marketing Consultant
Marketing that means something
—for brands that do too.
Photo by Celia Kelly
Storytelling for local independent brands with presence and purpose.
We work together with brands who care about their craft, their people, and their impact.
Photo by Celia Kelly
Philosophy
Rooted in the belief:
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That good marketing is equal parts presence and purpose.
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That your story deserves to be told with clarity and creativity.
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That meaningful growth comes from connection, not gimmicks.
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That bold ideas thrive with smart structure and strong support.
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That the best ideas happen over a good cup of coffee.
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We collaborate with a network of trusted local creatives—photographers, designers, and freelancers—to deliver marketing that reflects the spirit of the local region and the power of real connection.
About
Kait Zwagerman Tyler is a Marketing and Business Development Consultant specializing in brand strategy and engagement. With experience as a Marketing & Business Development Director in media and publishing, along with expertise in real estate, food & beverage, lifestyle, and destination tourism marketing, she combines creative storytelling with data-driven insights to help businesses grow authentically.​ Kait gathers people and their stories through her work, driven by a passion for connection and collaboration to create meaningful impact in the world.​ Dedicated to purpose-driven work, Kait integrates over a decade of yoga teaching, nonprofit experience, and volunteerism to support socially conscious, vision-aligned independent businesses.
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Plus first dibs on openings/availability, too!
Button Bay on Lake Champlain, Vergennes
More About Kait
Kait has a knack for turning big ideas into bold, intentional action. With over a decade of experience and roots in Vermont, she founded KZTyler & Co. to help local independent brands show up with presence and purpose.​​​
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When she’s not in her home office with a dog at her feet, you can find her teaching yoga at Heart of the Village, making something for Wandering Sparks Ltd. Co., experimenting in the kitchen, or hitting the trails with her husband and kids in tow.
Services
Offering:
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Brand development: naming, positioning, messaging.
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Marketing strategy: campaign planning, audience growth, lead generation.
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Content creation: social media, email newsletters, web copy.
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Partnerships & visibility: collaborations, community engagement, PR ideas.
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Ongoing support: consulting retainers or one-off intensives.
​Brand Clarity & Positioning
Tailored
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Whether you're just getting started or reimagining your next chapter, we help you find the words, voice, and visuals that define your brand's essence and set you apart.
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Brand Naming
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Messaging Frameworks
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Positioning Statements
Content Strategy & Creation
Elevated
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From social media to newsletters, we create content with style, structure, and soul. Together, we'll build a content calendar that connects and converts.
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Social Media Copywriting & Scheduling
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Email Marketing
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Blog & Website Copy
Campaigns & Community Engagement
Reach Your Peeps
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Make a moment that matters. We help you build creative campaigns that tap into your audience, your region, or your niche community in a way that feels exciting and real.
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Seasonal Campaign Planning
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Local Partnerships & Collabs
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Event Promotion & Brand Visibility
Ongoing Support & Consulting
In it With You
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Need a partner to brainstorm with, bounce ideas off of, or help you move through marketing with less stress? Let’s keep the momentum going together.
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Monthly Strategy Calls
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On-Call Creative Consulting
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Retainers & Custom Packages
CLIENTS
Trusted by
BOARD OF DIRECTORS
